{"id":96,"date":"2026-07-29T19:18:08","date_gmt":"2026-07-29T16:18:08","guid":{"rendered":"https:\/\/www.restegre.com\/Blog\/?p=96"},"modified":"2026-07-29T19:18:08","modified_gmt":"2026-07-29T16:18:08","slug":"online-yemek-platformlarinda-restoranlar-icin-en-mantikli-teslimat-modeli-hangisi","status":"publish","type":"post","link":"https:\/\/www.restegre.com\/Blog\/online-yemek-platformlarinda-restoranlar-icin-en-mantikli-teslimat-modeli-hangisi","title":{"rendered":"Online Yemek Platformlar\u0131nda Restoranlar \u0130\u00e7in En Mant\u0131kl\u0131 Teslimat Modeli Hangisi?"},"content":{"rendered":"\n

Trendyol Yemek (Uber Eats), Yemeksepeti, Getir Yemek (Uber Eats) veya Migros Yemek gibi platformlarda ma\u011faza a\u00e7an bir\u00e7ok restoran i\u015fletmecisinin en \u00e7ok zorland\u0131\u011f\u0131 konulardan biri teslimat y\u00f6ntemi se\u00e7imidir<\/strong>.<\/p>\n\n\n\n

Sipari\u015fleri platform kuryesi ile mi teslim etmelisiniz, yoksa kendi kurye sisteminizi mi kurmal\u0131s\u0131n\u0131z? Aradaki komisyon farklar\u0131 i\u015fletme k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 do\u011frudan etkilerken, yanl\u0131\u015f se\u00e7ilen bir teslimat modeli operasyonel krize de yol a\u00e7abilir.<\/p>\n\n\n\n

\u00d6rne\u011fin Trendyol Yemek platformunu ele alal\u0131m: Platform kuryesini kulland\u0131\u011f\u0131n\u0131zda komisyon oran\u0131 %38<\/strong> seviyelerine \u00e7\u0131karken, teslimat\u0131 kendiniz \u00fcstlendi\u011finizde bu oran %12<\/strong> seviyelerine kadar d\u00fc\u015fmektedir. Aradaki %26’l\u0131k fark az\u0131msanmayacak bir tutard\u0131r.<\/p>\n\n\n\n

Peki, bu %26’l\u0131k fark\u0131 cebinizde tutmak i\u00e7in hangi yollar\u0131 izleyebilirsiniz? \u0130\u015fte restoranlar i\u00e7in se\u00e7ilebilir 4 farkl\u0131 teslimat modeli<\/strong> ve detaylar\u0131:<\/p>\n\n\n\n

1. Platform Kurye Modeli (\u00d6rn: Trendyol Kuryesi)<\/h2>\n\n\n\n

Bu modelde restoran sadece yeme\u011fi haz\u0131rlar; paketleme bitti\u011fi anda platformun kendi kuryesi gelip sipari\u015fi teslim al\u0131r ve m\u00fc\u015fteriye g\u00f6t\u00fcr\u00fcr.<\/p>\n\n\n\n

    \n
  • Komisyon Oran\u0131:<\/strong> Yakla\u015f\u0131k %38<\/strong><\/li>\n\n\n\n
  • Avantajlar\u0131:<\/strong>\n
      \n
    • Kurye arama, motor alma, sigorta, kaza veya izin s\u00fcre\u00e7leriyle u\u011fra\u015fmazs\u0131n\u0131z.<\/li>\n\n\n\n
    • Operasyonel y\u00fck tamamen platformun \u00fczerindedir.<\/li>\n\n\n\n
    • Kurye eksikli\u011fi nedeniyle sipari\u015f ka\u00e7\u0131rma riski azd\u0131r.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Dezavantajlar\u0131:<\/strong>\n
        \n
      • Y\u00fcksek komisyon oran\u0131 sebebiyle k\u00e2r marj\u0131 ciddi oranda d\u00fc\u015fer.<\/li>\n\n\n\n
      • Teslimat s\u00fcrecindeki aksakl\u0131klarda (gecikme, so\u011fuk yemek) do\u011frudan m\u00fcdahale \u015fans\u0131n\u0131z k\u0131s\u0131tl\u0131d\u0131r.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
        \n

        Kime Uygun?<\/strong> Kurye operasyonuyla zaman kaybetmek istemeyen, y\u00fcksek hacimli \u00e7al\u0131\u015fan veya kurye y\u00f6netimi tecr\u00fcbesi olmayan yeni i\u015fletmeler i\u00e7in idealdir.<\/p>\n<\/blockquote>\n\n\n\n

        2. Bireysel Teslimat Modeli (\u0130\u015fletmecinin Kendi Paketini Atmas\u0131)<\/h2>\n\n\n\n

        Kendi kuryeniz ile \u00e7al\u0131\u015faca\u011f\u0131n\u0131z\u0131 beyan ederek platform komisyonunu %12<\/strong> seviyesine \u00e7ekersiniz. Ancak bu modelde restoran sahibi adeta “tek ki\u015filik ordu” gibi \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n

          \n
        • Komisyon Oran\u0131:<\/strong> Yakla\u015f\u0131k %12<\/strong><\/li>\n\n\n\n
        • Operasyon Yap\u0131s\u0131:<\/strong> Restoran sahibi ayn\u0131 zamanda i\u015fletmenin y\u00f6neticisi, yeme\u011fi yapan ustas\u0131 ve paket servis kuryesidir.<\/li>\n\n\n\n
        • Avantajlar\u0131:<\/strong>\n
            \n
          • Komisyon maliyeti en alt seviyededir.<\/li>\n\n\n\n
          • Ekstra kurye maa\u015f\u0131 veya sabit personel gideri \u00f6denmez.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Dezavantajlar\u0131:<\/strong>\n
              \n
            • Yo\u011fun saatlerde mutfak ile paket servis aras\u0131nda s\u0131k\u0131\u015f\u0131p kalma riski \u00e7ok y\u00fcksektir.<\/li>\n\n\n\n
            • Fiziksel olarak son derece yorucudur ve i\u015fletmeyi b\u00fcy\u00fctme odakl\u0131 \u00e7al\u0131\u015fmay\u0131 engeller.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
              \n

              Kime Uygun?<\/strong> Yeni a\u00e7\u0131lan, sipari\u015f yo\u011funlu\u011fu hen\u00fcz d\u00fc\u015f\u00fck olan ve ilk etapta maliyetleri minimumda tutmak isteyen k\u00fc\u00e7\u00fck esnaflar i\u00e7in uygundur.<\/p>\n<\/blockquote>\n\n\n\n

              3. Ta\u015feron \/ D\u0131\u015f Kurye \u015eirketi Modeli<\/h2>\n\n\n\n

              Yine platform komisyonunu %12<\/strong> seviyesine indirirsiniz. Ancak kuryeyi kendi b\u00fcnyenizde \u00e7al\u0131\u015ft\u0131rmak yerine kurye\/lojistik hizmeti veren profesyonel firmalarla anla\u015f\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n

                \n
              • Komisyon Oran\u0131:<\/strong> Yakla\u015f\u0131k %12<\/strong> (Platform taraf\u0131nda) + Kurye \u015eirketi Hizmet Bedeli<\/li>\n\n\n\n
              • Operasyon Yap\u0131s\u0131:<\/strong> \u0130htiyac\u0131n\u0131z olan kurye say\u0131s\u0131n\u0131 ta\u015feron kurye \u015firketinden talep edersiniz. \u015eirket size d\u00f6nemsel veya tam zamanl\u0131 kurye tahsis eder.<\/li>\n\n\n\n
              • Avantajlar\u0131:<\/strong>\n
                  \n
                • Personel tazminat\u0131, SGK takibi, motor bak\u0131m\u0131 gibi s\u00fcre\u00e7lerle kurye firmas\u0131 ilgilenir.<\/li>\n\n\n\n
                • Kurye i\u015fe gelmedi\u011finde kurye firmas\u0131 yerine yedek personel sa\u011flamak zorundad\u0131r.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Dezavantajlar\u0131:<\/strong>\n
                    \n
                  • Kurye firmas\u0131n\u0131n kesti\u011fi hizmet faturas\u0131 maliyetinizi art\u0131rabilir.<\/li>\n\n\n\n
                  • Kuryelerin restoran aidiyeti d\u00fc\u015f\u00fck olabilir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
                    \n

                    Kime Uygun?<\/strong> Kadrolu kurye sorumlulu\u011fu almak istemeyen ama platform kuryesinin y\u00fcksek komisyonundan da ka\u00e7\u0131nmak isteyen orta \u00f6l\u00e7ekli restoranlar i\u00e7in idealdir.<\/p>\n<\/blockquote>\n\n\n\n

                    4. Kadrolu \/ Maa\u015fl\u0131 Restoran Kuryesi Modeli<\/h2>\n\n\n\n

                    Bu modelde motosiklet ve ekipmanlar restorana aittir; kurye ise do\u011frudan restoran\u0131n maa\u015fl\u0131 \u00e7al\u0131\u015fan\u0131d\u0131r. Platforma \u00f6denen komisyon %12 seviyesindedir.<\/p>\n\n\n\n

                      \n
                    • Komisyon Oran\u0131:<\/strong> Yakla\u015f\u0131k %12<\/strong><\/li>\n\n\n\n
                    • \u00c7al\u0131\u015fma ve Maliyet Yap\u0131s\u0131 (\u00d6rnek \u015eartlar):<\/strong>\n
                        \n
                      • Maa\u015f:<\/strong> Ayl\u0131k 60.000 TL net maa\u015f.<\/li>\n\n\n\n
                      • \u00c7al\u0131\u015fma D\u00fczeni:<\/strong> G\u00fcnl\u00fck 12 saat \u00e7al\u0131\u015fma, haftada 1 g\u00fcn izin.<\/li>\n\n\n\n
                      • Mesai \/ Ekstra Yevmiye:<\/strong> Kurye izin g\u00fcn\u00fcnde de \u00e7al\u0131\u015fmak isterse g\u00fcnl\u00fck 3.000 TL<\/strong> ekstra yevmiye \u00f6denir.<\/li>\n\n\n\n
                      • Restoran\u0131n Sorumluluklar\u0131:<\/strong> Motosiklet, trafik sigortas\u0131, periyodik bak\u0131mlar, muayene ve yak\u0131t giderleri restorana aittir.<\/li>\n\n\n\n
                      • Kuryenin Sorumluluklar\u0131:<\/strong> Kullan\u0131c\u0131 hatas\u0131ndan kaynaklanan kaza\/hasar durumlar\u0131 ve trafik cezalar\u0131 \u00e7al\u0131\u015fana aittir.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                      • Avantajlar\u0131:<\/strong>\n
                          \n
                        • Kurye tamamen i\u015fletmenize ba\u011fl\u0131d\u0131r, b\u00f6lgesel yollar\u0131 \u00e7ok iyi bilir.<\/li>\n\n\n\n
                        • Paket servis kalitesi ve m\u00fc\u015fteri memnuniyeti do\u011frudan kontrol\u00fcn\u00fcz alt\u0131ndad\u0131r.<\/li>\n\n\n\n
                        • Y\u00fcksek sipari\u015f hacminde paket ba\u015f\u0131 maliyet di\u011fer t\u00fcm modellere g\u00f6re daha ucuza gelir.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                        • Dezavantajlar\u0131:<\/strong>\n
                            \n
                          • Sabit maa\u015f maliyeti, sigorta, motor amortisman\u0131 ve bak\u0131m masraflar\u0131 y\u00fcksektir.<\/li>\n\n\n\n
                          • Kuryenin i\u015fi b\u0131rakmas\u0131 veya kaza yapmas\u0131 durumunda sipari\u015f aksamas\u0131 ya\u015fanabilir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
                            \n

                            Kime Uygun?<\/strong> G\u00fcnl\u00fck paket say\u0131s\u0131 y\u00fcksek, kemikle\u015fmi\u015f bir m\u00fc\u015fteri kitlesine sahip ve paket servis odakl\u0131 \u00e7al\u0131\u015fan profesyonel restoranlar i\u00e7in en k\u00e2rl\u0131 modeldir.<\/p>\n<\/blockquote>\n\n\n\n

                            Hangi Modeli Se\u00e7melisiniz?<\/h2>\n\n\n\n
                            Model<\/strong><\/td>Platform Komisyonu<\/strong><\/td>Operasyonel Risk \/ Y\u00fck<\/strong><\/td>Sizin \u0130\u00e7in En B\u00fcy\u00fck Avantaj\u0131<\/strong><\/td><\/tr><\/thead>
                            1. Platform Kuryesi<\/strong><\/td>%38<\/td>D\u00fc\u015f\u00fck<\/td>Sorumluluk yok, tam rahatl\u0131k<\/td><\/tr>
                            2. Bireysel (Sahibi)<\/strong><\/td>%12<\/td>\u00c7ok Y\u00fcksek<\/td>S\u0131f\u0131r personel maliyeti<\/td><\/tr>
                            3. Ta\u015feron Kurye<\/strong><\/td>%12<\/td>Orta<\/td>Sorumluluk az, esnek kadro<\/td><\/tr>
                            4. Kadrolu Kurye<\/strong><\/td>%12<\/td>Y\u00fcksek<\/td>Y\u00fcksek sipari\u015fte maksimum k\u00e2rl\u0131l\u0131k<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                            E\u011fer g\u00fcnl\u00fck paket say\u0131n\u0131z azsa Platform Kurye Modeli<\/strong> ile ba\u015flamak riski azalt\u0131r. Sipari\u015f hacminiz artt\u0131k\u00e7a ve g\u00fcnl\u00fck 40-50 paketin \u00fczerine \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda, kendi Maa\u015fl\u0131 Kuryenizi<\/strong> istihdam etmek veya bir Kurye \u015eirketi<\/strong> ile anla\u015fmak i\u015fletmenize ciddi oranda k\u00e2r marj\u0131 kazand\u0131racakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Trendyol Yemek (Uber Eats), Yemeksepeti, Getir Yemek (Uber Eats) veya Migros Yemek gibi platformlarda ma\u011faza a\u00e7an bir\u00e7ok restoran i\u015fletmecisinin en \u00e7ok zorland\u0131\u011f\u0131 konulardan biri teslimat y\u00f6ntemi se\u00e7imidir. Sipari\u015fleri platform kuryesi ile mi teslim etmelisiniz, yoksa kendi kurye sisteminizi mi kurmal\u0131s\u0131n\u0131z? Aradaki komisyon farklar\u0131 i\u015fletme k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 do\u011frudan etkilerken, yanl\u0131\u015f se\u00e7ilen bir teslimat modeli operasyonel krize de […]<\/p>\n","protected":false},"author":1,"featured_media":99,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[229,231,230,227,78,233,228,232,225,234,226],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-getir-yemek-komisyon-oranlari","tag-kurye-sirketi-ile-calismak","tag-maasli-kurye-maliyeti","tag-migros-yemek-kurye","tag-paket-servis-yonetimi","tag-restoran-komisyon-oranlari","tag-restoran-kurye-modelleri","tag-restoran-paket-servis","tag-trendyol-yemek-kurye-modelleri","tag-uber-eats","tag-yemeksepeti-kurye-secimi"],"_links":{"self":[{"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":1,"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/posts\/96\/revisions\/100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/media\/99"}],"wp:attachment":[{"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.restegre.com\/Blog\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}